What is Gordon Street Ticketing?
Gordon Street Ticketing, previously known as UCL Event Ticketing, is an end-to-end customer booking service for ticketed events at UCL and beyond.
We manage all components of the ticketing process to ensure you can focus on the other aspects of organising and running your event. This includes ticket and booking pathway creation, sales and attendee management, data collection, aftersales, and financial reconciliation.
We provide ticketing services to a range of different departments across UCL and beyond including the Bloomsbury Theatre, Students' Union UCL, VPEE Events and a wide range of other departments and external event producers.
The range of events we look after is equally varied, including performances, talks and worhttps://gordonstreetticketing.com/frequently-asked-questionskshops, product launches, conferences, alumni events and even staff socials!
Check out some of our key features and things we pride ourselves on below and you can also check out our Frequently Asked Questions.
Personalised booking system
At Gordon Street Ticketing, we use a sophisticated and booking system, Spektrix, that is favoured by theatres and venues across the UK and US. It offers a seamless and secure customer booking experience, and has a range of customisable features that give us the flexibility to meet the demands for each individual event; including customisable pricing structures, bespoke ticket designs, customer questionaires and much more.
Fast response times
We pride ourselves on a very quick response time, both with yourselves and your attendees. We also have fast set up times, with most events setup within 3 working days.
Reports and Analytics
We can produce a wide range of reports to allow you to both monitor sales, and also dig deeper into the analytics of your guests and attendees.
Reports can either be automated, or available on demand via our reports portal giving you access to live sales data, and the ability to accurately track the progress of your bookings.
We collect and store customer data securely, following GDPR regulations, and on request can ask for permissions to share customer contact details so that you are able to grow your own audiences and followers.
"Excellent service - very prompt and efficient."
(UCL ASCR, 2025)
Advanced and professional communication
All customers receive booking confirmations and E-tickets via email, as well as having access to their own customer account online to update their personal information, and manage their bookings.
We also work with an integrated mailing system, Dot Digital, which allows us to create professional and branded email content to send to your guests with information about your event. This also allows us to monitor response to emails, including when mailings bounce, are opened, or clicked through.
Mobile ticket integration
We now have a feature where your guests can choose to download their tickets to their Apple or Google wallet. This means they can also receive reminders on the day of the event with easy access to their tickets.
Friendly and personable service
Our Ticketing Team are on hand to support any queries from both you and your customers. Based at the Bloomsbury Theatre on Gordon Street, we work hard to provide the best service we can. We are contactable by phone, by email and in person.
We believe that customer service should always be person focused to ensure that all customers get the best experience possible, and to ensure their needs are met at every step of the journey.
"UCL Event Ticketing provided us with a really quick response, great flexibility and a good platform for registration for our event."
(UCL Faculty of Medical Sciences, 2025)
Scannable tickets
All of our tickets include scannable QR codes, providing extra security for your event. With our easy to use mobile scanning interface you can scan tickets for all of your attendees and have an accurate representation of which guests attended and those who do not.
Pricing & income generation
You are able to set your own pricing structure for your event, and unlike most platforms and services we don't charge any additional booking fees to your customers or attendees. This means there are no extra or hidden costs for your guests.
Customers can either book online, over the phone or in person at our Box Office on Gordon street. We accept payments by card, and can also issue invoices for BACS payments.
To help maximise the income from your event, we are also able to add on additional purchase options when setting up your event. This might include donations, merchandise or other additional costs such as refreshments or parking costs.
"All was clearly explained, and smoothly executed. Great service, support and delivery!"
(Helen Hamlyn Centre for Pedagogy, 2025)